Prime freehold site offers boutique hotel or commercial redevelopment potential in Singapore’s premier shopping district
Singapore, 10 June 2025 – ETC (宜迪产业咨询公司) is relaunching the collective sale of United House by tender. Strategically located in Orchard Road – Singapore’s iconic shopping, entertainment and lifestyle district – this prime freehold redevelopment site presents an exceptional opportunity for investors.
As the sole marketing agent, ETC invites all interested parties to submit their offer by 1 July 2025, 3pm.
Located on Kramat Lane, United House sits on a regular-shaped freehold land parcel of approximately 1,192.7 sq m. Under the Master Plan 2019, the site is zoned for ‘Commercial’ use, with a plot ratio of 4.9 and an allowable building height of up to 10 storeys.
The Urban Redevelopment Authority has also granted in-principle approval for ‘Hotel’ use with the same gross plot ratio 4.9 – positioning United House as a prime choice for boutique hospitality development in Orchard Road.
At the reserve price of S$166 million, the land rate works out S$3,045 per sq ft per plot ratio for commercial redevelopment or S$3,254 per sq ft per plot ratio for hotel redevelopment.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “There is a growing appetite for quality hospitality assets in Singapore, fuelled by the resurgence of tourism, MICE, and music-related travel. United House’s rare freehold tenure, central location and in-principle hotel-use approval offers a unique opportunity to create a flagship or lifestyle boutique hotel right in the heart of Orchard Road.”
She continues, “Its proximity to Dhoby Ghaut MRT Interchange and Somerset MRT station, arts institutions, and cultural landmarks – including The Istana, Singapore Art Museum, National Museum, and SMU – makes it ideal for modern hospitality concepts such as urban explorer hubs, wellness retreats, or experiential hotels catering to both leisure and business travellers.”
United House is located outside areas with strata subdivision restrictions, giving the successful buyer the option to pursue strata-titled commercial development. As a commercially zoned site, there is no Additional Buyer’s Stamp Duty (ABSD) and no foreign ownership restriction.
The relaunch of United House comes as Orchard Road undergoes a major rejuvenation effort. Government-led initiatives aim to reshape the 2.4-kilometre stretch into a pedestrian-friendly, sustainable lifestyle destination. The Istana Park expansion nearby will include nature-themed play areas and open event spaces, further enhancing the precinct’s family-friendly and cultural vibrancy.
Ms Swee adds, “United House stands to benefit from this renewed energy along Orchard Road. As the district evolves into a more immersive and experience-led environment, we believe this site is well-positioned to capture renewed interest from developers seeking well-located, flexible redevelopment opportunities amid Orchard Road’s transformation.”
Within walking distance to both Dhoby Ghaut MRT Interchange and Somerset MRT, United House is surrounded by some of Singapore’s top malls, museums, healthcare, and education institutions – offering unbeatable accessibility and lifestyle convenience.
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