Singapore, 17 July 2025 –ETC, as the sole marketing agent, is pleased to launch for sale 272 East Coast Road, a rare freehold corner shophouse located in the heart of vibrant District 15. The sale will be conducted via an Expression of Interest exercise, which will close on 15 August 2025 at 3pm.
Enjoying high visibility with dual frontage along Still Road and East Coast Road, the prominent corner property occupies a site area of 168.3 sq m (approximately 1,812 sq ft) and has a gross floor area of 240.7 sqm (approximately 2,591 sq ft).
Under the URA Master Plan 2019, the property is zoned “Residential with Commercial at 1st Storey” with plot ratio 3.0 and falls within the Joo Chiat Conservation Area. The site offers value-add potential, with scope to extend the rear of the property up to five storeys – subject to regulatory approval – allowing the successful buyer to fully maximise the plot ratio.
The property features a retail unit on the ground floor and serviced apartments on the upper floor. Importantly, it is strategically located outside the designated zones where new approvals for hotels, hostels and serviced apartments are restricted, enhancing its status as a rare opportunity in an increasingly restricted asset class.
The guide price for 272 East Coast Road is S$9.5 million, which works out to S$3,667 per sq ft on the existing gross floor area.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “This is a standout opportunity to acquire a freehold corner shophouse in one of the East-side’s most sought-after lifestyle enclaves. With rare existing approval for serviced apartment use and the potential for further intensification, 272 East Coast Road is uniquely positioned to deliver long-term value and capital appreciation.”
She adds, “There has been steady demand for hospitality concepts that combine heritage, character and connectivity. Properties such as 272 East Coast Road – with boutique-scale serviced apartments housed in a shophouse – will appeal to discerning long-stay guests who seek a more personalised and authentic stay experience. These traits make such assets increasingly sought-after among lifestyle-driven investors.”
Situated along one of the most vibrant lifestyle corridors in eastern Singapore that features a unique blend of heritage food spots, artisanal cafés, boutique shops and hotels, the property is within close proximity to popular F&B establishments – including 328 Katong Laksa, Beach Road Prawn Noodle House and Chin Mee Chin Confectionery. The area is also well-served by public transport, with Marine Parade and Marine Terrace MRT stations on the Thomson-East Coast Line within walking distance.
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