Singapore, 18 August 2025 – ETC is launching today the collective sale of Singapore Shopping Centre, a prime commercial development located at the forefront of Orchard Road. Appointed as the sole marketing agent, ETC invites all interested parties to submit their tender offers by 28 October 2025.
Strategically positioned on a prominent corner land plot of 2,449.8 sq m (26,369 sq ft), Singapore Shopping Centre commands rare triple frontages along Clemenceau Avenue, Penang Road and Penang Lane. The commercial development has an existing gross floor area of approximately 12,566.47 sq m (135,264 sq ft).
ETC has submitted an enquiry to the authorities on the lease renewal to a fresh 99 years and is awaiting reply. In the collective sale attempt in 2020, the authorities had indicated in-principle support for renewal. Notably, 9 Penang Road next door, completed in 2019 and now housing UBS, was granted a fresh 99-year lease.
Under Master Plan 2019, the site is zoned for ‘Commercial’ use with a 4.2 plot ratio. Importantly, it lies outside URA-designated zone along the Orchard Road corridor, where subdivision of commercial properties is prohibited. This gives the developer the flexibility to strata-subdivide the space if desired.
Following a recent planning application, URA has also indicated support for either redeveloping the site for ‘Hotel’ use at the same plot ratio, or adaptive repurposing of the existing building for ‘Hotel’ use at its existing gross floor area, reflecting an equivalent plot ratio of 5.1296.
The asking price is S$200 million. Depending on the proposed land use and development intensity, this works out to a land rate ranging from approximately S$2,800 to S$3,500 per sq ft per plot ratio.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, part of Realion Group, says, “This is an exceptional opportunity to acquire a trophy asset with unmatched visibility along prime Orchard Road – Singapore’s most iconic shopping belt. With the precinct undergoing a wave of transformation, from green public spaces like Dhoby Ghaut Green to upcoming new developments, we see strong potential for this site to become a new anchor for this end of Orchard Road.”
“The site’s super connectivity – with Dhoby Ghaut MRT Interchange serving three lines right at its doorstep and a vibrant mix of retail, lifestyle and cultural institutions within walking distance – adds to its appeal for both commercial and hospitality-led concepts. Combined with the flexibility for redevelopment or adaptive reuse, this property offers developers limitless potential to create a standout destination in one of Singapore’s most recognisable corridors,” adds Ms Swee.
Singapore Shopping Centre enjoys a central and highly connected location, with Dhoby Ghaut MRT Interchange and Dhoby Ghaut Green at its doorstep and other landmark neighbours – including The Istana, 9 Penang Road which houses UBS, Plaza Singapura, MacDonald House (future home of Vanta – a private members’ club), Singapore Management University and the School of the Arts.
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