Singapore, 15 August 2025 – ETC (宜迪产业咨询公司), as the sole marketing agent, is pleased to announce the successful sale of 247 & 249 Joo Chiat Place, a freehold corner shophouse in prime District 15 for S$8.55 million. The price reflects approximately S$2,902 per sq ft on the floor area.
The property garnered strong interest during its Expression of Interest exercise, which closed on 26 June 2025, attracting multiple competitive offers from a diverse pool of buyers such as investors and F&B operators.
Enjoying prominent dual frontage along Still Road and Joo Chiat Place, the property sits on a corner plot with a site area of 509.3 sq m (approximately 5,482 sq ft), with an estimated floor area of 273.7 sqm (approximately 2,946 sq ft), subject to final survey.
A key attribute of the property is its permanent approved use as an “eating house”, a highly coveted status in the East Coast / Joo Chiat precinct, where such approvals for shophouses will no longer be issued.
The property is currently home to the popular Eng Seng Restaurant, famous for its signature black pepper crabs that have drawn loyal patrons and long queues for decades. The restaurant will cease operations on 31 August 2025.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, part of Realion Group, says, “The sale underscores the enduring appeal of tightly held assets in prime locations. Eating houses, in particular, remain a resilient and sought-after investment class due to their scarcity and stable demand. The property’s strategic location — surrounded by established residential estates, schools and healthcare facilities — further strengthens its long-term value proposition.”
The property is located within an established residential enclave with multiple new upcoming residential developments like K Suites, Koon Seng House and Straits at Joo Chiat. It is also near key amenities such as Telok Kurau Secondary School, Haig Girls’ School and Parkway East Hospital. The property is well-served by public transport, with two bus stops at its doorstep and Eunos MRT Station less than 700 m away.
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Singapore, 17 July 2025 –ETC, as the sole marketing agent, is pleased to launch for sale 272 East Coast Road, a rare freehold corner shophouse located in the heart of vibrant District 15. The sale will be conducted via an Expression of Interest exercise, which will close on 15 August 2025 at 3pm.
Enjoying high visibility with dual frontage along Still Road and East Coast Road, the prominent corner property occupies a site area of 168.3 sq m (approximately 1,812 sq ft) and has a gross floor area of 240.7 sqm (approximately 2,591 sq ft).
Under the URA Master Plan 2019, the property is zoned “Residential with Commercial at 1st Storey” with plot ratio 3.0 and falls within the Joo Chiat Conservation Area. The site offers value-add potential, with scope to extend the rear of the property up to five storeys – subject to regulatory approval – allowing the successful buyer to fully maximise the plot ratio.
The property features a retail unit on the ground floor and serviced apartments on the upper floor. Importantly, it is strategically located outside the designated zones where new approvals for hotels, hostels and serviced apartments are restricted, enhancing its status as a rare opportunity in an increasingly restricted asset class.
The guide price for 272 East Coast Road is S$9.5 million, which works out to S$3,667 per sq ft on the existing gross floor area.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “This is a standout opportunity to acquire a freehold corner shophouse in one of the East-side’s most sought-after lifestyle enclaves. With rare existing approval for serviced apartment use and the potential for further intensification, 272 East Coast Road is uniquely positioned to deliver long-term value and capital appreciation.”
She adds, “There has been steady demand for hospitality concepts that combine heritage, character and connectivity. Properties such as 272 East Coast Road – with boutique-scale serviced apartments housed in a shophouse – will appeal to discerning long-stay guests who seek a more personalised and authentic stay experience. These traits make such assets increasingly sought-after among lifestyle-driven investors.”
Situated along one of the most vibrant lifestyle corridors in eastern Singapore that features a unique blend of heritage food spots, artisanal cafés, boutique shops and hotels, the property is within close proximity to popular F&B establishments – including 328 Katong Laksa, Beach Road Prawn Noodle House and Chin Mee Chin Confectionery. The area is also well-served by public transport, with Marine Parade and Marine Terrace MRT stations on the Thomson-East Coast Line within walking distance.
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Singapore, 1 July 2025 – ETC is pleased to announce that the collective sale of Thomson View Condominium has received the Sale Order from the High Court today. The buyer is a consortium comprising UOL Group, Singapore Land and CapitaLand Development.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “The High Court’s approval of the sale today marks a significant milestone. The collective sale journey is rarely linear, but we are proud to have guided the owners through the challenges with clarity and conviction – especially under our first appointment acting as the estate’s exclusive marketing agent. We’re deeply grateful for their trust in ETC and pleased to have brought the sale successfully across the line.”
Chairman of Thomson View Condominium’s collective sale committee, Mr Henry Toi (佃永宝), says, “We are happy that we finally managed to see through a successful collective sale for Thomson View Condominium, after several failed attempts. We are thankful to the dedicated stewardship and guidance from our marketing agent, ETC, and our solicitors, Wee Swee Teow LLP, for bringing this collective sale to fruition. We would also like to thank owners for their trust, patience, and unwavering support throughout this journey.”
Thomson View Condominium accommodates a total of 255 units – comprising a shop unit, 54 townhouses and 200 apartments. The collective sale of Thomson View marks the largest residential collective sale since Chuan Park was sold for S$860 million in May 2023, and is also the only residential collective sale transaction in 2024.
The subject property enjoys strong locational and site attributes including MRT at doorstep, proximity to essential amenities and top-ranked schools, as well as spectacular views of lush greenery. An abundance of retail, dining and lifestyle offerings are readily available at Thomson Plaza and the numerous shophouses lined along Upper Thomson Road. The Upper Thomson MRT station on Thomson-East Coast Line provides quick access to Orchard Road and Central Business District. Families with school-going children would appreciate that the popular Ai Tong School is located within a 1-km radius from Thomson View, with other educational institutions nearby, including Catholic High School, CHIJ St Nicholas Girls School, Raffles Institution and Eunoia Junior College.
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Singapore, 10 June 2025 – ETC (宜迪产业咨询公司) is relaunching the collective sale of United House by tender. Strategically located in Orchard Road – Singapore’s iconic shopping, entertainment and lifestyle district – this prime freehold redevelopment site presents an exceptional opportunity for investors.
As the sole marketing agent, ETC invites all interested parties to submit their offer by 1 July 2025, 3pm.
Located on Kramat Lane, United House sits on a regular-shaped freehold land parcel of approximately 1,192.7 sq m. Under the Master Plan 2019, the site is zoned for ‘Commercial’ use, with a plot ratio of 4.9 and an allowable building height of up to 10 storeys.
The Urban Redevelopment Authority has also granted in-principle approval for ‘Hotel’ use with the same gross plot ratio 4.9 – positioning United House as a prime choice for boutique hospitality development in Orchard Road.
At the reserve price of S$166 million, the land rate works out S$3,045 per sq ft per plot ratio for commercial redevelopment or S$3,254 per sq ft per plot ratio for hotel redevelopment.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “There is a growing appetite for quality hospitality assets in Singapore, fuelled by the resurgence of tourism, MICE, and music-related travel. United House’s rare freehold tenure, central location and in-principle hotel-use approval offers a unique opportunity to create a flagship or lifestyle boutique hotel right in the heart of Orchard Road.”
She continues, “Its proximity to Dhoby Ghaut MRT Interchange and Somerset MRT station, arts institutions, and cultural landmarks – including The Istana, Singapore Art Museum, National Museum, and SMU – makes it ideal for modern hospitality concepts such as urban explorer hubs, wellness retreats, or experiential hotels catering to both leisure and business travellers.”
United House is located outside areas with strata subdivision restrictions, giving the successful buyer the option to pursue strata-titled commercial development. As a commercially zoned site, there is no Additional Buyer’s Stamp Duty (ABSD) and no foreign ownership restriction.
The relaunch of United House comes as Orchard Road undergoes a major rejuvenation effort. Government-led initiatives aim to reshape the 2.4-kilometre stretch into a pedestrian-friendly, sustainable lifestyle destination. The Istana Park expansion nearby will include nature-themed play areas and open event spaces, further enhancing the precinct’s family-friendly and cultural vibrancy.
Ms Swee adds, “United House stands to benefit from this renewed energy along Orchard Road. As the district evolves into a more immersive and experience-led environment, we believe this site is well-positioned to capture renewed interest from developers seeking well-located, flexible redevelopment opportunities amid Orchard Road’s transformation.”
Within walking distance to both Dhoby Ghaut MRT Interchange and Somerset MRT, United House is surrounded by some of Singapore’s top malls, museums, healthcare, and education institutions – offering unbeatable accessibility and lifestyle convenience.
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Singapore, 9 June 2025 – ETC (宜迪产业咨询公司) as the sole marketing agent, is pleased to present 51 Merchant Road – a unique standalone modern commercial building with annexed conservation shophouses, now launched for sale in one of Singapore’s most vibrant riverside precincts. This distinctive property offers a compelling blend of heritage character, modern flexibility and strategic city-centre location.
Interested parties are invited to submit an Expression of Interest offer by 9 July 2025 at 3pm.
51 Merchant Road occupies a site area of approximately 27,669 sq ft and has an existing gross floor area (GFA) of approximately 71,111 sq ft. Under Master Plan 2019, it is zoned for ‘Commercial’ use. The 4-storey main building commands prominent frontage along Merchant Road, while the annexed shophouses add architectural depth and tenant appeal. A basement carpark provides added convenience for occupants and visitors.
Refurbished in 2013, the property features thoughtfully designed interiors and well-curated space – an expansive reception area, generous floor plates offering flexible layouts and quaint zones that can provide distinctive workspaces with heritage charm.
Nestled within the Magazine Road Conservation Area, the property sits in a curated commercial setting within a vibrant lifestyle enclave – unlike typical CBD office environments. Flanked by pedestrianized streets, conserved European-style architecture, charming bricked alleys and street lightings, 51 Merchant Road stands out with its boutique aesthetic and distinctive positioning.
The guide price is S$135 million, which works out to S$1,898 per sq ft on its existing GFA.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “51 Merchant Road is a rare commercial gem, offering multiple pathways in terms of use – whether as a corporate headquarters, an investment asset with rental income, or a redevelopment or an asset enhancement opportunity, capitalizing on the ongoing riverfront precinct’s rejuvenation. It presents an ideal opportunity with heritage charm, excellent connectivity, branding potential, and abundance of amenities at its doorstep.”
She adds, “Amid tight supply of quality commercial assets and a shifting CBD landscape, we expect well-located commercial assets, especially those with distinctive characteristics such as 51 Merchant Road, to attract strong interest from investors, developers and occupiers. The successful buyer will stand to benefit from the broader rejuvenation of the precinct, driven by nearby redevelopments including Union Square and CanningHill Piers, which will further enhance footfall, vibrancy and long-term value uplift in the area.”
Conveniently located just 300-400 metres from Clarke Quay and Fort Canning MRT stations, and with direct pedestrian connectivity to the Singapore River via an overhead bridge, the property enjoys superb connectivity. Major expressways such as the Ayer Rajah Expressway (AYE) and Central Expressway (CTE) are also nearby.
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Singapore, 23 May 2025 – ETC (宜迪产业咨询公司) as the sole marketing agent, is pleased to announce that the collective sale of MacPherson Industrial Complex at 5 Lorong Bakar Batu has been successfully awarded at S$103.888 million at the tender which closed on 22 May 2025. The sale price reflects a land rate of S$831 per sq ft per plot ratio.
An 8-storey building, MacPherson Industrial Complex sits on a regular-shaped freehold land parcel of approximately 4,590.3 sq m (approximately 49,410 sq ft) and has an existing gross floor area of 11,613.07 sq m (approximately 125,002 sq ft). With a 98-metre-wide frontage, the site enjoys prominent road visibility and convenient vehicular access.
Under URA Master Plan 2019, the site is zoned for “Business 1” use, with a plot ratio of 2.5.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “We are pleased with the overwhelming response to the sale, which drew 12 competitive tender submissions. The exceptionally strong interest reflects not only the strategic attributes of MacPherson Industrial Complex, but also continued investor confidence in Singapore’s industrial real estate — especially freehold assets in prime city-fringe locations. We’re proud to have delivered yet another successful outcome in this space.”
This is the first time MacPherson Industrial Complex is launched for tender. The lawyers acting for the owners in the collective sale is Terra Law LLC, led by Mr Christopher Yong and Mr Patrick Ee.
The site is well-connected to other parts of Singapore via Central Expressway (CTE), Pan-Island Expressway (PIE) and Kallang-Paya Lebar Expressway (KPE) and is conveniently located approximately 600 metres from Potong Pasir MRT Station on the North-East Line. It is also close to lifestyle and dining amenities along MacPherson Road and Tai Thong Crescent, as well as retail offerings at The Venue Shoppes, Poiz Centre and Grantral Mall.
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Singapore, 22 May 2025 – ETC, as the sole marketing agent, is pleased to launch for sale a strata office floor in Tung Ann Association Building, an 11-storey office building located along Cecil Street. The sale will be conducted via a tender exercise which will close on Thursday, 19 June 2025, 3pm.
The property is on the fifth floor and has a strata area of 403 sq m (approximately 4,338 sq ft). It benefits from abundant natural light from three sides of its floor plate, creating a bright work environment.
The guide price is S$11.5 million, which works out to S$2,651 per sq ft on the strata area. Open to both local and foreign buyers, the property is not subject to Additional Buyer’s Stamp Duty or Seller’s Stamp Duty.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “Strata office supply in the Central Area has been significantly constrained since URA’s restriction on strata subdivision in commercial and mixed-use developments in March 2022. Freehold full-floor strata offices in the CBD remain tightly held and are rarely available for purchase.”
Office units in Tung Ann Association Building are very tightly held. In the last thirty years, Tung Ann Association Building recorded only one transaction in 2010 for a strata floor at S$1,268 per sq ft. Tong Eng Building along Cecil Street, which was built at the same time as Tung Ann Association Building, has been transacting between S$2,701 and S$3,349 psf in the past 12 months.
She adds, “Freehold strata offices are highly sought after by corporate investors, family offices, and high-net-worth individuals looking to preserve and grow capital in Singapore’s resilient real estate market. Owner-occupiers looking to establish a strategic foothold in the CBD may find such freehold assets attractive, as they also offer an opportunity to centralise operations by consolidating into one central location for space efficiency.”
Recent market activity for strata offices of freehold or 999-year tenure along Cecil Street and Robinson Road have reflected resilience. For instance, a 1,259-sq-ft office at Oxley Tower was transacted at S$2,660 per sq ft in February 2025, while a 2,562- sq-ft office in Samsung Hub was transacted at S$4,316 per sq ft in April 2025.
Strategically located at the prominent corner of Cecil Street and McCallum Street, Tung Ann Association Building enjoys exceptional visibility and is a short walking distance to Tanjong Pagar MRT station, Shenton Way MRT station and Telok Ayer MRT station. The 11-storey office building is also a short walk away to various eateries and food centres within the vicinity.
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Singapore, 20 May 2025 – ETC (宜迪产业咨询公司), as the sole marketing agent, is pleased to launch for sale 247 & 249 Joo Chiat Place, a freehold corner shophouse well-located in prime District 15. The sale will be conducted via an Expression of Interest exercise, which will close on 26 June 2025 at 3pm.
Enjoying high visibility with dual frontage along Still Road and Joo Chiat Place, the corner property occupies a land area of 509.3 sq m (approximately 5,482 sq ft) and a floor area of 273.7 sqm (approximately 2,946 sq ft), subject to final survey.
The property features a valuable permanent planning approval for “eating house” use, a highly coveted use category that is no longer granted to new applications for shophouses in the East Coast/Joo Chiat area. As such, this planning approval significantly enhances the property’s appeal, especially among F&B operators and investors seeking unique, income-generating assets.
The guide price is S$8.5 million, which works out to be S$1,550 per sq ft on the land area or S$2,885 per sq ft on floor area. The property is open for sale to both local and foreign buyers.
Currently operating as the well-known Eng Seng Restaurant, the property has long been a go-to dining destination in the East, famed for its signature black pepper crab and consistently long queues. The property will be sold with vacant possession, allowing flexibility for immediate owner occupation or repositioning.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “Freehold eating houses are extremely tightly held and rarely available for sale, especially those with permanent F&B use. This is a unique opportunity for F&B operators seeking a strategic foothold, or for investors looking for an income-generating asset with long-term capital upside. Given its corner frontage, excellent visibility, and proximity to dense residential catchments, this property ticks all the right boxes.”
Recent market activity underscores the demand for shophouses with strong commercial potential. For instance, 207 East Coast Road, previously occupied by clinics, was transacted at S$10 million in December 2024, reflecting S$3,703 psf on floor area. 364 Joo Chiat Road, a two-storey shophouse with a showroom on the ground floor, changed hands for S$6.75 million, or about S$2,681 psf on the estimated floor area.
Ms Swee adds, “Shophouses with approved F&B use generally command higher rents and values. Given the scarcity of such assets and the enduring appeal of District 15, 247 & 249 Joo Chiat Place presents a compelling investment opportunity.”
The subject property is located within an established residential enclave with multiple new upcoming residential developments like K Suites, Koon Seng House and Straits at Joo Chiat. It is surrounded by key amenities that provide added convenience. Well-known schools such as Telok Kurau Secondary School and Haig Girls’ School, as well as Parkway East Hospital, are in close proximity. The property enjoys excellent convenience with two bus stops at its doorstep and Eunos MRT Station less than 700 metres away.
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Singapore, 13 May 2025 – ETC (宜迪产业咨询公司), as the sole marketing agent, is pleased to launch for sale by tender a freehold 11-storey commercial building strategically located along Tras Street, within Singapore’s Central Business District (CBD).
The tender will close on 26 June 2025 at 3pm.
Positioned prominently on a corner plot with main street frontage along Tras Street, the building occupies a site area of 619.5 sq m (approximately 6,668 sq ft) and has a total gross floor area of 3,606.34 sq m (approximately 38,818 sq ft), reflecting an equivalent plot ratio of 5.82. The subject property also has six carpark lots.
According to 2019 Master Plan, the site is zoned for ‘Commercial’ use with a plot ratio of 5.6 and permissible building height of up to 35 storeys.
The guide price is S$88.8 million, which works out to S$2,288 per sq ft on the gross floor area. Open to both local and foreign buyers, the property is not subject to Additional Buyer’s Stamp Duty or Seller’s Stamp Duty, as it is zoned for commercial use under the Master Plan 2019.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “Office buildings in prime central locations with a price quantum of under S$150 million are well-sought after but rarely available for sale. Therefore, this is a rare opportunity to acquire a centrally located freehold commercial building in the CBD — complete with naming rights, strong street presence, abundance of amenities in the vicinity and excellent accessibility. The property’s versatility offers multiple pathways in terms of use – whether as a corporate headquarters, an investment asset with rental income, or a redevelopment or asset enhancement opportunity. Notably, as the property lies outside the strata restriction zone, there’s added potential for strata sales post-enhancement.”
There were only two office buildings within the S$150-million quantum that were traded in the last two years. Prinsep House at 31 Prinsep Street was sold to local Lim family which controls Midview Group at S$142 million or S$2,109 per sq ft on its gross floor area in April 2024. Separately, Liberty House at 51 Club Street was sold to Chinese individual Zhang Nie at S$92.2 million or S$3,193 per sq ft on its gross floor area in April 2023.
She adds, “We expect strong interest from end-users, investors and developers, especially as demand for well-located freehold commercial assets continues to outstrip supply amid Singapore’s evolving CBD landscape. The successful buyer will stand to benefit from URA’s ongoing plans to rejuvenate the CBD into a vibrant, 24/7 mixed-use district, with major upcoming developments such as Keppel South Central, Newport Plaza, One Bernam and The Skywaters.”
The property enjoys excellent connectivity, just 300 metres from Tanjong Pagar MRT Station and approximately 400 metres from the upcoming Prince Edward Road MRT Station, slated for completion in 2026. Major expressways such as the Ayer Rajah Expressway (AYE), Central Expressway (CTE), and Marina Coastal Expressway (MCE) are also nearby, offering excellent connectivity.
A wide range of amenities are available in the area — from retail offerings at 100AM, Icon Village and Tanjong Pagar Plaza, to an array of restaurants, cafés, and hawker centres. The neighbourhood also features banks, fitness studios, wellness centres, and established hotels such as Amara Singapore, Oasia Hotel Downtown, and Carlton City Hotel Singapore.
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Singapore, 8 May 2025 – ETC (宜迪产业咨询公司), as the sole marketing agent, is pleased to launch for sale a row of five adjoining three-storey conservation shophouses located along Temple Street, in the heart of Singapore’s culturally rich Chinatown. The sale will be conducted via an Expression of Interest exercise which will close on Tuesday, 8 July 2025, 3pm.
Strategically positioned within the Kreta Ayer Conservation Area and just steps from Chinatown MRT interchange, the five shophouses – each with its individual land title – collectively span a land area of 559.2 sq m (approximately 6,017 sq ft) and has a total built-up area of 1,402.3 sq m (approximately 15,095 sq ft). Currently operating as a 42-key boutique hotel, The Inn at Temple Street, the property holds a 999-year leasehold tenure – a coveted trait in Singapore’s tightly held shophouse market.
Under URA’s Master Plan 2019, the subject property is zoned for “Commercial” use, allowing for a wide range of uses including retail, F&B, wellness concepts, hospitality and office. Notably, it holds existing planning approval for hotel use – a privileged status, as URA no longer permits new applications for hotels, serviced apartments or hostels in the area. This unique feature enhances its investment appeal, particularly for buyers exploring hospitality or lifestyle concepts.
The subject property has a guide price of S$90 million. Open to both local and foreign buyers, the property is not subject to Additional Buyer’s Stamp Duty (ABSD) nor Seller’s Stamp Duty (SSD).
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “The subject property offers a compelling blend of historical charm, prized hotel approval, near freehold-equivalent tenure and five separate land titles – a robust combination that’s nearly impossible to replicate in Singapore’s tightly held shophouse market. Its prime position within high foot traffic, culturally significant precinct makes it an exceptional opportunity for investors, operators, or boutique developers looking to create a landmark presence in the bustling Chinatown.”
The five individual land titles provide flexibility for the incoming buyer, who may choose to reconfigure the property into standalone shophouses. Alternatively, the asset can be creatively repositioned – from a private members’ club or upscale wellness retreat to curated retail or experiential lifestyle concepts.
Ms Swee adds, “The subject property’s strategic corner position enhances its street visibility and branding potential. The buyer may consider featuring a statement mural on its side façade, subject to authorities’ approval, to create a distinctive landmark presence, an increasingly valuable differentiator in placemaking strategies in today’s visually driven and experience-led market.”
Last renovated in 2011, the subject property provides a solid foundation for asset enhancement. Subject to relevant authorities’ approvals, the internal layout could be reconfigured to increase key count or optimise operational efficiency, further strengthening returns for hospitality investors or hotel operators.
Located just 100 metres from Chinatown MRT Interchange, the subject property enjoys superb connectivity. It is surrounded by a vibrant mix of heritage landmarks, tourist attractions, dining establishments and cultural institutions – all of which contribute to strong foot traffic and sustained commercial vibrancy.
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