Singapore, 12 May 2026 –ETC, as the sole marketing agent, is pleased to launch for sale a six-storey commercial building at 402 North Bridge Road. The sale will be conducted via an Expression of Interest (EOI) exercise which will close on 11 June 2026 at 3pm.
Located on a prominent corner plot with dual frontages along North Bridge Road and Seah Street, the property sits directly beside Raffles Hotel and commands excellent visibility within the City Hall-Bugis precinct. The property also offers naming and signage rights potential – an opportunity for branding exposure in Singapore’s tightly held city area.
The six-storey building sits on a 999-year site of approximately 303.6 sq m (3,268 sq ft). It has a total gross floor area of approximately 1,647.11 sq m (17,729 sq ft).
Under the 2025 Master Plan, the site is zoned ‘Commercial’ with a plot ratio of 4.2 and an allowable building height of up to six storeys.
The indicative guide price is S$70 million, reflecting S$3,948 per sq ft on the gross floor area. Open to both local and foreign buyers, the property is not subject to any Additional Buyer’s Stamp Duty or Seller’s Stamp Duty.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, a member of Realion Group, says, “402 North Bridge Road stands out as a highly compelling asset, offering many desirable attributes including the coveted 999-year tenure, prominent frontage, naming and signage rights and a strategic city location.
What’s more, the surrounding precinct has continued to evolve as a dynamic commercial, lifestyle and hospitality destination, supported by ongoing rejuvenation and new mixed-use developments.”
She continues, “Against this backdrop, opportunities to acquire assets of such nature as 402 North Bridge Road today are rare and limited. We expect interest from owner-occupiers seeking to establish a strong corporate presence, as well as investors looking for a well-located asset with strong long-term investment value.”
The property is located within a precinct anchored by prominent landmark developments such as Raffles Hotel, Raffles City, Bugis Junction, CHIJMES, The Capitol, South Beach, DUO and Suntec City. The area has also seen continued rejuvenation in recent years with the completion of The M and Guoco Midtown, alongside the upcoming completion of the new Shaw Tower later this year.
Well-served by an extensive array of amenities in the surrounding precinct, the property also benefits from exceptional connectivity. Located within approximately 400 m of four MRT stations serving four MRT lines, it offers convenient access to the CBD, Orchard Road shopping belt and the rest of Singapore.
END
