Singapore, 9 June 2025 – ETC (宜迪产业咨询公司) as the sole marketing agent, is pleased to present 51 Merchant Road – a unique standalone modern commercial building with annexed conservation shophouses, now launched for sale in one of Singapore’s most vibrant riverside precincts. This distinctive property offers a compelling blend of heritage character, modern flexibility and strategic city-centre location.
Interested parties are invited to submit an Expression of Interest offer by 9 July 2025 at 3pm.
51 Merchant Road occupies a site area of approximately 27,669 sq ft and has an existing gross floor area (GFA) of approximately 71,111 sq ft. Under Master Plan 2019, it is zoned for ‘Commercial’ use. The 4-storey main building commands prominent frontage along Merchant Road, while the annexed shophouses add architectural depth and tenant appeal. A basement carpark provides added convenience for occupants and visitors.
Refurbished in 2013, the property features thoughtfully designed interiors and well-curated space – an expansive reception area, generous floor plates offering flexible layouts and quaint zones that can provide distinctive workspaces with heritage charm.
Nestled within the Magazine Road Conservation Area, the property sits in a curated commercial setting within a vibrant lifestyle enclave – unlike typical CBD office environments. Flanked by pedestrianized streets, conserved European-style architecture, charming bricked alleys and street lightings, 51 Merchant Road stands out with its boutique aesthetic and distinctive positioning.
The guide price is S$135 million, which works out to S$1,898 per sq ft on its existing GFA.
Ms Swee Shou Fern (徐晓芬), Head of Investment Advisory at ETC, says, “51 Merchant Road is a rare commercial gem, offering multiple pathways in terms of use – whether as a corporate headquarters, an investment asset with rental income, or a redevelopment or an asset enhancement opportunity, capitalizing on the ongoing riverfront precinct’s rejuvenation. It presents an ideal opportunity with heritage charm, excellent connectivity, branding potential, and abundance of amenities at its doorstep.”
She adds, “Amid tight supply of quality commercial assets and a shifting CBD landscape, we expect well-located commercial assets, especially those with distinctive characteristics such as 51 Merchant Road, to attract strong interest from investors, developers and occupiers. The successful buyer will stand to benefit from the broader rejuvenation of the precinct, driven by nearby redevelopments including Union Square and CanningHill Piers, which will further enhance footfall, vibrancy and long-term value uplift in the area.”
Conveniently located just 300-400 metres from Clarke Quay and Fort Canning MRT stations, and with direct pedestrian connectivity to the Singapore River via an overhead bridge, the property enjoys superb connectivity. Major expressways such as the Ayer Rajah Expressway (AYE) and Central Expressway (CTE) are also nearby.
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